About a year ago, I invested in myself. I quit my 9-5 job and moved to Brooklyn to go full-time on my business, which is now called Younify. It’s been a crazy ride so far, but with the help of you guys, shopify plus company reached 100 million it’s just getting started! I’ve grown Younify into one of the top e-commerce platforms for selling quality kid’s wear. With over 100 million products sold and more than 140 million views on our videos alone, this startup has some serious momentum behind it. If you follow me on Instagram or Twitter, you’ll know that last December was a very important milestone for me personally as well as for Younify: I officially declared my #Younity! I spent the last few months working towards that moment and here are 10 reasons why YOU should invest in your business sooner than later.

robust growth potential

When it comes to growth, there are two types of businesses: stagnant and explosive. Both have their place, but the former is incredibly challenging to achieve. If you’re aiming for profitability and explosive growth, you need to adopt a different mindset. You must be nimble, flexible, and willing to go the extra mile for your customers. Your business must be customer-driven, and if you want to thrive in the long term, you need to make sure your customers are profitable as well. If you focus too much on the short-term results and don’t take care of your long-term business growth, you will end up with a smaller business in the long run.

##valuable userbase

Boosting your user base is one of the best ways to secure your future. Users who discover your goods and services will bring you more customers in the future. Boosting your user base starts with building a relationship with your target audience. You can do this by creating engaging videos, publishing great content on social media, and partnering with other brands that have a similar product as yours. Users are more likely to make purchases when they have positive experiences with brands. This is why it’s important to create great content that your target audience will find valuable. Too often, the content and videos that get the most views on Younify aren’t the most valuable to your audience. That’s why it’s essential to create great content that your customers will want to watch and engage with.

##customer service is key

One of the most valuable aspects of a business is its customer service. You need to be able to call a customer service line and get a human being on the other end of the phone who can help you out. I’ve had some bad experiences with customer service in the past, so I make an effort to never, ever put my business in anyone’s hands without having done my due diligence first. Before I make a big investment in my business, I like to do my research and speak with as many customers as possible. I ask them about their experience, what worked well, what didn’t work well, etc. This way, I can create a customer service plan for my business that includes ways to improve my services and get my customers happy again.

##You’re building something awesome

When you’re just starting, it’s easy to get bogged down in the minutiae of starting a business. You might feel like there’s so much to know and understand, and that you’re not ready to make some of the important business decisions. That’s why it’s so important to take the time to step back and view your business as a whole. As opposed to just focusing on the details, which might become more important as your business grows, this allows you to look at your business as a whole and see what it could be. To do this, you need to sit down with your team and come up with a business plan. This is a detailed look at what your company is about, why it exists, and how it will succeed.

##free revisions and updates

You can’t force your customers to love your product or enjoy your service. You can, however, make their experience with your business as pleasant as possible. To make your customer’s journey as smooth as possible, you need to take the time to make sure your product is up-to-date and accurate. This could mean dual-language fonts, modern design elements, and easy-to-follow instructions. You also need to be sure that your customer service is top-notch. You don’t want to be dealing with unhappy customers or questions on the phone. You need to be able to resolve issues quickly, and you want to do that by phone or email.

##secure payment options

When it comes to security, there are two types of businesses: those that have it, and those that want it. If you have a credit card debt of $100,000 or more, you’re not going to be able to lease or buy a house. That’s a sure way to get yourself into serious trouble. On the other hand, if you run a small e-commerce business, the risk is very low that someone will break into your house or steal your credit card. However, if you have a history of bad financial management and/or your parents put you into a lifelong financial mess, then yeah, that $100,000 credit card debt could be your worst nightmare.

##legitimized e-commerce platform

If you’re serious about starting a business, you need a legit e-commerce platform. There are plenty of options out there, and choosing the wrong one can cost you time and money. There are many uses for Shopify, but e-commerce is one of them. You can use Shopify to sell almost anything online, and it has tons of integrations and themes to make it easy to sell virtually anything! If you want a legit e-commerce platform, Shopify is #1.


What’s the point of having a great product or service if nobody knows about it? When you first start out, you’ll probably have a lot of anxiety about whether or not people will buy your product or service. After all, people aren’t generally interested in hearing about your problems, right? And then, as your business grows and your customer base grows, you’ll start to see the benefits of your efforts. And you’ll owe it to yourself and your customers to keep moving forward. You’re going to be making mistakes along the way, but the only way to learn and grow is by making mistakes. And by making mistakes now, you can learn from them and grow as a business.

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